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Facebook’s succes has many faces
This week Facebook announced that it had reached 500 million users. An enormous number that proves the impact of social media on the modern world with Facebook now being ubiquitous.
Yesterday Matt Rhodes (FreshNetworks London) appeared on BBC News giving his opinion on the key factors that made Facebook the succes it is today. Rhodes states that it's the photos product (allowing an easy way for people to share photos and associate people with the photos they are in)and the groups(an easy way to set up groups) product are the key factor to Facebook's succes.
I think he's right on the tools issue, but generally speaking I think any social network has proved timing, tools, UI and connectivity…
100 ideas for a linkbuilding strategy
Obviously investing in becoming a trusted brand is key to every online strategy.
But what if you're brand is trusted and loved already and basically all you need is getting that website some extra attention?
In that case you have to start some serious thinking on SEO and more particular linkbuilding.
I hand you 100 left field tips for effective linbuilding, some quite obvious, some not quite so obvious.
1. Join local chambers of commerce, they should link to you, and they are usually linked to by .gov sites and .edu sites. Write articles for the local chamber and they will link to you.
2. Rent a managed server and offer to host non profits for free…
10 steps: start a social media strategy
All strategies I've seen sofar seem to be wrong.
No, I am serious. 97% of social media strategies are based on doing, rather than being.
And since social media are about people and communication, every brand ought to know that every strategy should start with the question 'why?'.
Exactely, just like Simon Sinek explained very convincingly.
1. Analyze the core of your brand
2. Analyze your internal communication value
3. Analyze your audience
4. Set rules of engagement
5. Set your social graph
6. Divide pesonal vs. product
7. Learn tools
8. Design a hub
9. Set goals
10.Go offline
Social media and organic communication are beyond doubt increasingly important. But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of…
Social media in Spain: the numbers
Although freshly established in Spain I was really keen on retrieving some relevant numbers on the use and acceptance of social media in Spain.
Not every slide is as compelling as the other one, but to my surprise Tuenti beats both Google, Facebook, and even Twitter by means of usage and traffic.
In the next week to come I'll do my first serious study on the Spanish online communication market.
Complete list of Google Analytics tools
Everyone involved in SEO and online marketing benchmarking needs some help in analysing conversion.
Google Analytics is a powerful tool to measure the behaviour of your websites visitors. Not everybody is aware however that there is a huge amount of add-ons, plugins and other tools that combine Google Analytics data with email or search data. In this chart a list with more than 40 add ons to empower your use of Google Analytics.
Some are specially directed to social media optimation.
* Benchmark
* Campaign
* Content Management Systeem
* Dashboard
*…
The Social Media Cheat Sheet
How do you weigh the potential of social media? Where do you find some good monitoring and analys tools for social media? And hoe do you measure social media investments and ROI?
There's unfortunately no plug and play solution. You will allways need an acknowleged and experienced consultant with at least an 8 years experience on strategy based on indepth knowledge of online communication. A holistic approach is key in this area.
That's a hard condition.
To do a quick checkup on social media some tools can be of some use however.
Madrid OME 2010
This week I will be attending the OME 2010 in Madrid.
The major digital marketing event in Spain returns to celebrate its sixth edition.
Inform yourself, learn, share and meet up with your peers. See you at the OME 2010 in Madrid!
What are social media to broadcasters? (2) The numbers
Social media are hot. A bit too hot one might say, referring to the 1 bilion dollar Twitter is said to be worth. Where does that leave television and radio? Can they profit somehow on the emerging media or are the social media a whole different ball game?
An analysis.
Most online guru's refer to old media as 'dead' and impress the media ceo's with fuzzy buzzwords like content aggregation, syndication, and using emerging integrated technologies. Well great, I gather you will say. But HOW exactely is seldom explained by all the social media guru's.
So what is the exact impact of social media for publishers, broadcasters and radio?
The next weeks I will present a complete survey of all crucial aspects of using social media effectively, and what I think is the best strategy to…
Update Forrester Technograph
Forrester have just released a new version of their famous Social Technographics ladder, which looks at how people use social media.
As you can see it now includes ‘Conversationalists’:
Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least weekly, since anything less than this isn’t much of a conversation.
For now this just includes US data, and is not reflected in their consumer…
The Connected Agency (1)
Forrester recently caused a stir with it's report ‘the connected agency’. Peter Kim and Mary Beth Kemp wrote in name of the research company a sharp analysis about shortcomings of ad agencies. These agencies would not be capable to effect the necessary engagement that would bring brands closer to consumers.
Looking back on the Forrester two years later we notice that agencies and media still have quite a challenge in hooking up with the new circumstances. When I wrote about this report back in 2007 I stated that I found the contents rather shallow and easy and I warned my readers not to overrate pull marketing and social media as the 'Holy Grail'.
I was right at that time, back three years ago traditional advertsiing was still very powerful.
I was wrong about saying we should'nt overrated the…
- Maria Rives Puig: I visited this site for the first time today and am amazed. Very…
- Anna Gershin: It basically comes down to being true to merits, isn't it? Sounds so…
- EJ: I did William, sharply noticed
- William: You probably refer to the ingenious 'Why' marketing question of Simon Sinek? Fantastic…
- EJ: Thanks Eran! Kampyle is amazing. If you need any help with your business…
