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Edelman launches AR for Ben & Jerry’s
Edelman launches an augmented reality campaign for Ben & Jerry's.
The concept chosen is a game kind of way to explore the contents of a pint of ice cream.
The not surprising question of Brian Morrissey is:
'Can PR firms create too?'
My take is the woman is so incredibly annoying I wouldn't share her.
I truly admire Edelman, but if i had to answer Brian Morrissey's question I'd say:…
10 steps: start a social media strategy
All strategies I've seen sofar seem to be wrong.
No, I am serious. 97% of social media strategies are based on doing, rather than being.
And since social media are about people and communication, every brand ought to know that every strategy should start with the question 'why?'.
Exactely, just like Simon Sinek explained very convincingly.
1. Analyze the core of your brand
2. Analyze your internal communication value
3. Analyze your audience
4. Set rules of engagement
5. Set your social graph
6. Divide pesonal vs. product
7. Learn tools
8. Design a hub
9. Set goals
10.Go offline
Social media and organic communication are beyond doubt increasingly important. But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of…
Trust. Simon Sinek explains why
When planning to convert your marketing into a trust based program, start with a question.
Simon Sinek explains why...
A most see for any marketeer out there.
Brands are equal to people
Trusted brands are basically nothing more than manufacturers of goods and services with one extra feature: you dare to suggest them to your loved ones or the ones you respect (not necessarily the same people).
In fact, a trusted brand looks and behaves very similar to the people you love or respect...
Let's have a look at how people behave and why you trust them (or not)...
1. Being on time
Just like your friends, you hate it when they're late don't you? You feel disregarded and even disrespected. It's the same feeling you experience when you take the effort to approach a customer service, a human resources manager or a sales person. And if they don't respond to your enquiry or wish you feel neglected. What…
What are social media to broadcasters?
Social media are hot. A bit too hot one might say, referring to the 1 bilion dollar Twitter is said to be worth. Where does that leave television, print and radio? Can they profit somehow on the emerging media or are the social media a whole different ballgame?
An analysis.
Most online guru's refer to old media as 'dead' and impress the media ceo's with fuzzy buzzwords like content aggregation, syndication, and using emerging integrated technologies. Well great, I gather you will say. But HOW exactely is seldom explained by all the social media guru's.
So what is the exact impact of social media for publishers, broadcasters and radio?
The next weeks I will present a complete survey of all crucial aspects of using social media effectively, and what I think is the best strategy to…
Trust Marketing
What is Trust Marketing?
The main principle is exchanging value between brand and consumer.
The value the consumer has to offer is either time, or preference. Or both.
Time can mean attention, participation, support, or other valuable assets that can help a brand. Preference is obviously the most valuable a consumer had to offer.
The value a brand has to offer is support the consumer at self actualisation. Considering many consumers are fed up with meaningless advertising…
Stella Artois: grow a hedgefund
Not the right moment for investing in a hedge fund is it? But, as always, even the credit crunch has it’s advantages. InBev reckognizes the changing sentiment of the average consumer that is bored with meaningless messages and launched a gutsy campaing for Stella Artois in London.
With slogans such as 'An Investor measures the growth of his hedge fund' and 'Once upon a time a hedge fund was just that' the ads initially catch the eye of those of us interested in financial services.
The campaign (billboards mainly) promises buying a hedge fund when purchasing a box of Stella Artois. When buying one invests in green and recycling credentials; any sold special pack of Stella means there will planted an actual hedgerow in cooperation with The Tree Councel somewhere in Britain. Aiming to…
What makes a brand trusted?
Trust is probably the most wanted property a brand can have. First, let us agree product, company and organization are all part of what we call a 'brand'. That makes it easier to define what trust is, and how to gain trust.
In the next 10 weeks I am going to generate a complete insight in what is a trusted brand, and how to get there.
Part 2. The implications for a brand in fast pace innovations
Part 3. Any brand is as human as you are
Part 4. The split between morality and making money
Part 5. The need for internal inspiration
Part 6. How technology accelerates branding
Part 7. Quality is no longer an asset
Part 8. How to keep being trusted
Part 9. Why brands matter
Part 10. The ultimate trusted brand in 2020
In this first part I'll explain…
- Maria Rives Puig: I visited this site for the first time today and am amazed. Very…
- Anna Gershin: It basically comes down to being true to merits, isn't it? Sounds so…
- EJ: I did William, sharply noticed
- William: You probably refer to the ingenious 'Why' marketing question of Simon Sinek? Fantastic…
- EJ: Thanks Eran! Kampyle is amazing. If you need any help with your business…
