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Facebook’s succes has many faces
This week Facebook announced that it had reached 500 million users. An enormous number that proves the impact of social media on the modern world with Facebook now being ubiquitous.
Yesterday Matt Rhodes (FreshNetworks London) appeared on BBC News giving his opinion on the key factors that made Facebook the succes it is today. Rhodes states that it's the photos product (allowing an easy way for people to share photos and associate people with the photos they are in)and the groups(an easy way to set up groups) product are the key factor to Facebook's succes.
I think he's right on the tools issue, but generally speaking I think any social network has proved timing, tools, UI and connectivity…
Will Facebook Credits be a hit?
In the US, kids can soon update Facebook credits at Coinstar machines thanks to Rixty.
Will Facebook Credits and Rixty pull it off to monopolize the monetization in social media?
Neil Vidyarthi interviewed Ted Sorom, Founder of Rixty.
Rixty is a great service where you drop change in a something resembling an arcade cabinet, and the money goes towards virtual currency and virtual goods for online games.
Staying true to their commitment to simplifying the virtual currency process, they’ve announced that thousands of ‘CoinStar’ machines around the country will now accept spare change and convert it to Facebook Credits.
Rixty is an interesting monetization company hovering around the social gaming space these days. The idea would…
10 steps: start a social media strategy
All strategies I've seen sofar seem to be wrong.
No, I am serious. 97% of social media strategies are based on doing, rather than being.
And since social media are about people and communication, every brand ought to know that every strategy should start with the question 'why?'.
Exactely, just like Simon Sinek explained very convincingly.
1. Analyze the core of your brand
2. Analyze your internal communication value
3. Analyze your audience
4. Set rules of engagement
5. Set your social graph
6. Divide pesonal vs. product
7. Learn tools
8. Design a hub
9. Set goals
10.Go offline
Social media and organic communication are beyond doubt increasingly important. But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of…
Trust. Simon Sinek explains why
When planning to convert your marketing into a trust based program, start with a question.
Simon Sinek explains why...
A most see for any marketeer out there.
How to develop a search strategy
Still, many brands and companies work on search engine optimation without actually knowing anything other than to develop a key word and adword strategy.
It's good to know and understand the full bias of search strategy. And who's better to explain than Google itself. Takes you a small hour but trust me; it's worth your time.
Madrid OME 2010
This week I will be attending the OME 2010 in Madrid.
The major digital marketing event in Spain returns to celebrate its sixth edition.
Inform yourself, learn, share and meet up with your peers. See you at the OME 2010 in Madrid!
What are social media to broadcasters? (2) The numbers
Social media are hot. A bit too hot one might say, referring to the 1 bilion dollar Twitter is said to be worth. Where does that leave television and radio? Can they profit somehow on the emerging media or are the social media a whole different ball game?
An analysis.
Most online guru's refer to old media as 'dead' and impress the media ceo's with fuzzy buzzwords like content aggregation, syndication, and using emerging integrated technologies. Well great, I gather you will say. But HOW exactely is seldom explained by all the social media guru's.
So what is the exact impact of social media for publishers, broadcasters and radio?
The next weeks I will present a complete survey of all crucial aspects of using social media effectively, and what I think is the best strategy to…
Update Forrester Technograph
Forrester have just released a new version of their famous Social Technographics ladder, which looks at how people use social media.
As you can see it now includes ‘Conversationalists’:
Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least weekly, since anything less than this isn’t much of a conversation.
For now this just includes US data, and is not reflected in their consumer…
The Connected Agency (1)
Forrester recently caused a stir with it's report ‘the connected agency’. Peter Kim and Mary Beth Kemp wrote in name of the research company a sharp analysis about shortcomings of ad agencies. These agencies would not be capable to effect the necessary engagement that would bring brands closer to consumers.
Looking back on the Forrester two years later we notice that agencies and media still have quite a challenge in hooking up with the new circumstances. When I wrote about this report back in 2007 I stated that I found the contents rather shallow and easy and I warned my readers not to overrate pull marketing and social media as the 'Holy Grail'.
I was right at that time, back three years ago traditional advertsiing was still very powerful.
I was wrong about saying we should'nt overrated the…
Top 3 Social SEO
What are the 3 most useful surveys of social marketing SEO insights?
I’ve picked 3 of the year based on a mix of metrics such as comments, inbound links, pageviews and social engagement off the blog through social news, bookmarking and Twitter.
Here is my Top 3 selection of social media SEO posts of 2009.
1. Rules of Social Media Optimization
Rohit (vice president for interactive marketing with Ogilvy Public Relations) has written an excellent piece called 5 Rules of Social Media Optimization (SMO). For those involved with the web, we…
- Maria Rives Puig: I visited this site for the first time today and am amazed. Very…
- Anna Gershin: It basically comes down to being true to merits, isn't it? Sounds so…
- EJ: I did William, sharply noticed
- William: You probably refer to the ingenious 'Why' marketing question of Simon Sinek? Fantastic…
- EJ: Thanks Eran! Kampyle is amazing. If you need any help with your business…
