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6 tips on strategic storytelling
50 Lessons is one of my favorite sources to business learning content.
In this episode Jay Conger, Professor of Leadership Studies, Claremont McKenna College is an expert on leadership and storytelling. In this short presentation he explains the 6 key factors that helps making a story endure.
Personally I can't think of a better example of a very captivating story than the United Airlines commercials of some years ago.
I selected 5 of them...
Storytelling: can Jochem de Bruyn survive social media?
Rabobank is one of the leading financial institutions in The Netherlands. Known for their provincial, co-operative and modest background they challenged the large international banks with a story.
The story of Jochem de Bruyn.
It did very well for Rabobank for a long time in the early stage of this century. It was undeniably true that this story had lifted Rabobank in that timeframe to a very enviable position in the Dutch financial market. And Jochem de Bruyn contributed hugely to that uplift.
The common and straightforward Dutch guy was recognized and trusted by the Dutch 'John Doe'. And his message was very actual indeed.
Storytelling did it's work and Rabobank was considered the most trustworthy bank in…
3D campaign BMW proves joy
It's hardly any use mentioning all 3D projection campaigns currently out there, but I do think this one is worth having an extra look at.
BMW stands for joy, it says. I believe BMW couldn't have thought of a more convincing and straightforward statement to counter the 'green development' without being a real bully and being true to itself. And just look at the projection and the way people are captured and the look on their faces. Exactely, pure joy...
The first thing that really stands out with this installation is that it’s set…
Social Media Campaign: Old Spice
The Wieden & Kennedy Old Spice campaign has evolved to dominate discussion in social media, in what is sure to become a very interesting case study.
'The Man Your Man Could Smell Like' spot from Wieden + Kennedy Portland was launched in February during the Super Bowl. It featured Isaiah Mustafa, a former NFL athlete, being totally awesome and became an almost immediate hit online. It has since racked up almost 13 million views on YouTube, with a couple new iterations launched in recent weeks.
Yesterday, however, the marketing campaign took a different turn and really got proper social media right savvy. It’s been updated and sees Isaiah Mustafa respond directly to YouTube comments, Tweets, Yahoo! Answers and blog posts about him in 117 publicly available, timely and personalised video messages.
To ensure maximum coverage Old Spice replied to some of the most popular personalities on Twitter, such as @Biz (Twitter co-founder), @ryanseacrest (TV personality), @kevinrose (Digg founder), @Alyssa_Milano (actor), and @guykawasaki (social media thought leader).
…
Edelman launches AR for Ben & Jerry’s
Edelman launches an augmented reality campaign for Ben & Jerry's.
The concept chosen is a game kind of way to explore the contents of a pint of ice cream.
The not surprising question of Brian Morrissey is:
'Can PR firms create too?'
My take is the woman is so incredibly annoying I wouldn't share her.
I truly admire Edelman, but if i had to answer Brian Morrissey's question I'd say:…
Drama: best source for trusted brands
Ever wondered why the one brand speaks right to your heart and others don't?
It has all to do with drama. Lives that don't turn out as good as some of us wished and where people have their own basic concerns to worry about. We trust those people don't we?
Any ambitious brand marketeer should take life as seriously as that average man does.
The point is he doesn't.
And there aren't many creatives around either that do, most of them born with a golden spoon and inspired by lifting the average…
10 steps: start a social media strategy
All strategies I've seen sofar seem to be wrong.
No, I am serious. 97% of social media strategies are based on doing, rather than being.
And since social media are about people and communication, every brand ought to know that every strategy should start with the question 'why?'.
Exactely, just like Simon Sinek explained very convincingly.
1. Analyze the core of your brand
2. Analyze your internal communication value
3. Analyze your audience
4. Set rules of engagement
5. Set your social graph
6. Divide pesonal vs. product
7. Learn tools
8. Design a hub
9. Set goals
10.Go offline
Social media and organic communication are beyond doubt increasingly important. But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of…
The remarkable 2010 World Cup ads
Now that the World Cup kicked off the moment is there to have a look at how the various brands have used this huge event to get some attention. Given that the world of online video has a tendency to reflect our global society’s collective consciousness, it is no surprise that there has already been plenty pre-game excitement across the web.
In this so called 'post advertising era' everybody seems to know that the ole fashioned video ad is outdated. But is it? Enjoy!
VueRoyale has been collecting the most visible online video ads related to the World Cup 2010.
Some are quite well known, while others are fairly unknown.
8. Sony. Retirement Home (41.000 views)
Sony announced on 8 April that it is offering 25 World Cup games in 3D. In the UK people are asked to trade in their old TV sets in order to experience the World Cup in full force.
Agency HS&P and Live & Breathe made this ‘Retirement…
Trust. Simon Sinek explains why
When planning to convert your marketing into a trust based program, start with a question.
Simon Sinek explains why...
A most see for any marketeer out there.
Why Carla Bruni Sarkozy?
Remember the awesome video of Bob Dylan where he uses the paper sheets to bring across his message? How many times is that legendary video concept copied...
A new charity campaign -Born HIV Free- chose to use the worn out but proven concept again. Sofar no problem. But what if Carla Bruni-Sarkozy is trying to get your attention?
Isn't it the performers backgound that gets the job done if it comes to campaigning?
John Lennon, Bob Dylan, Bono, Tracy Chapman and Eva…
- Maria Rives Puig: I visited this site for the first time today and am amazed. Very…
- Anna Gershin: It basically comes down to being true to merits, isn't it? Sounds so…
- EJ: I did William, sharply noticed
- William: You probably refer to the ingenious 'Why' marketing question of Simon Sinek? Fantastic…
- EJ: Thanks Eran! Kampyle is amazing. If you need any help with your business…
