What are social media to broadcasters?

Social media are hot. A bit too hot one might say, referring to the 1 bilion dollar Twitter is said to be worth. Where does that leave television, print and radio? Can they profit somehow on the emerging media or are the social media a whole different ballgame?

An analysis.

Most online guru's refer to old media as 'dead' and impress the media ceo's with fuzzy buzzwords like content aggregation, syndication, and using emerging integrated technologies. Well great, I gather you will say. But HOW exactely is seldom explained by all the social media guru's.

So what is the exact impact of social media for publishers, broadcasters and radio?
The next weeks I will present a complete survey of all crucial aspects of using social media effectively, and what I think is the best strategy to…

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Evert Jan Koning | on 07 01 2010 0 comment(s) | Views: 9634 | Read 627 times |

Hotelmap brings tourism to new level

I've repeatedly blamed de travel industry for lacking a total sense of customer friendlyness and innovation. Let alone some sincere interest in changing that.

I take it the travel industry is a short term low margin business where there's no time for thorough strategic innovation. But there must be some ambitious marketeers around who do want to make a contribution to their own industry?

Well, there are.

Hotelmap is an initiative of the people from Londontown, and yes, they truly are amazingly aware of what can take an entire industry to a new level.
All information is highly intuitive, complete and -most important- realtime. In fact, when a room is set as booked and that second a cancellation

takes

place, that is displayed in the icon directly.

There are no advertisements, no sponsorships of any kind and there is no…

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Evert Jan Koning | on 09 12 2009 0 comment(s) | Views: 1408 | Read 228 times |

Stella Artois: grow a hedgefund

Not the right moment for investing in a hedge fund is it? But, as always, even the credit crunch has it’s advantages. InBev reckognizes the changing sentiment of the average consumer that is bored with meaningless messages and launched a gutsy campaing for Stella Artois in London.

With slogans such as 'An Investor measures the growth of his hedge fund' and 'Once upon a time a hedge fund was just that' the ads initially catch the eye of those of us interested in financial services.

The campaign (billboards mainly) promises buying a hedge fund when purchasing a box of Stella Artois. When buying one invests in green and recycling credentials; any sold special pack of Stella means there will planted an actual hedgerow in cooperation with The Tree Councel somewhere in Britain. Aiming to…

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Evert Jan Koning | on 09 12 2009 0 comment(s) | Views: 1633 | Read 235 times |

http://twitter.com/jquery

What are social media to broadcasters?

Social media are hot. A bit too hot one might say, referring to the 1 bilion dollar Twitter is said to be worth. Where does that leave television, print and radio? Can they profit somehow on the emerging media or are the social media a whole different ballgame?

An analysis.

Hotelmap brings tourism to new level

Stella Artois: grow a hedgefund

Not the right moment for investing in a hedge fund is it? But, as always, even the credit crunch has it’s advantages. InBev reckognizes the changing sentiment of the average consumer that is bored with meaningless messages and launched a gutsy campaing for Stella Artois in London.

Favorite blogs

Steve Rubel

Charlene Li

Murray Newlands

TechCrunch

SEOmoz

Online Marketing

We are social

Mashable

What are social media to broadcasters?

Social media are hot. A bit too hot one might say, referring to the 1 bilion dollar Twitter is said to be worth. Where does that leave television, print and radio? Can they profit somehow on the emerging media or are the social media a whole different ballgame? An analysis.

Hotelmap brings tourism to new level

Stella Artois: grow a hedgefund

Not the right moment for investing in a hedge fund is it? But, as always, even the credit crunch has it’s advantages. InBev reckognizes the changing sentiment of the average consumer that is bored with meaningless messages and launched a gutsy campaing for Stella Artois in London.

Favorite blogs

Steve Rubel

Charlene Li

Murray Newlands

TechCrunch

SEOmoz

Online Marketing

We are social

Mashable

Social media are hot. A bit too hot one might say, referring to the 1 bilion dollar Twitter is said to be worth. Where does that leave television, print and radio? Can they profit somehow on the emerging media or are the social media a whole different ballgame?

An analysis.