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Edelman launches AR for Ben & Jerry’s
Edelman launches an augmented reality campaign for Ben & Jerry's.
The concept chosen is a game kind of way to explore the contents of a pint of ice cream.
The not surprising question of Brian Morrissey is:
'Can PR firms create too?'
My take is the woman is so incredibly annoying I wouldn't share her.
I truly admire Edelman, but if i had to answer Brian Morrissey's question I'd say:…
10 steps: start a social media strategy
All strategies I've seen sofar seem to be wrong.
No, I am serious. 97% of social media strategies are based on doing, rather than being.
And since social media are about people and communication, every brand ought to know that every strategy should start with the question 'why?'.
Exactely, just like Simon Sinek explained very convincingly.
1. Analyze the core of your brand
2. Analyze your internal communication value
3. Analyze your audience
4. Set rules of engagement
5. Set your social graph
6. Divide pesonal vs. product
7. Learn tools
8. Design a hub
9. Set goals
10.Go offline
Social media and organic communication are beyond doubt increasingly important. But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of…
Complete list of Google Analytics tools
Everyone involved in SEO and online marketing benchmarking needs some help in analysing conversion.
Google Analytics is a powerful tool to measure the behaviour of your websites visitors. Not everybody is aware however that there is a huge amount of add-ons, plugins and other tools that combine Google Analytics data with email or search data. In this chart a list with more than 40 add ons to empower your use of Google Analytics.
Some are specially directed to social media optimation.
* Benchmark
* Campaign
* Content Management Systeem
* Dashboard
*…
MoMo: mobile and healthcare
The highlights and comments of the 14th edition of Mobile Monday in Amsterdam. 8 speakers talking about mobile and health care made this an remarkable event.
The Connected Agency (1)
Forrester recently caused a stir with it's report ‘the connected agency’. Peter Kim and Mary Beth Kemp wrote in name of the research company a sharp analysis about shortcomings of ad agencies. These agencies would not be capable to effect the necessary engagement that would bring brands closer to consumers.
Looking back on the Forrester two years later we notice that agencies and media still have quite a challenge in hooking up with the new circumstances. When I wrote about this report back in 2007 I stated that I found the contents rather shallow and easy and I warned my readers not to overrate pull marketing and social media as the 'Holy Grail'.
I was right at that time, back three years ago traditional advertsiing was still very powerful.
I was wrong about saying we should'nt overrated the…
What are social media to broadcasters?
Social media are hot. A bit too hot one might say, referring to the 1 bilion dollar Twitter is said to be worth. Where does that leave television, print and radio? Can they profit somehow on the emerging media or are the social media a whole different ballgame?
An analysis.
Most online guru's refer to old media as 'dead' and impress the media ceo's with fuzzy buzzwords like content aggregation, syndication, and using emerging integrated technologies. Well great, I gather you will say. But HOW exactely is seldom explained by all the social media guru's.
So what is the exact impact of social media for publishers, broadcasters and radio?
The next weeks I will present a complete survey of all crucial aspects of using social media effectively, and what I think is the best strategy to…
Trust Marketing
What is Trust Marketing?
The main principle is exchanging value between brand and consumer.
The value the consumer has to offer is either time, or preference. Or both.
Time can mean attention, participation, support, or other valuable assets that can help a brand. Preference is obviously the most valuable a consumer had to offer.
The value a brand has to offer is support the consumer at self actualisation. Considering many consumers are fed up with meaningless advertising…
Crowdfunding: sharing is multiplying
Whilst we try to get a grip on the idea of crowdsourcing, in the meantime new types of contributive marketing arise.
A next step in the development of brands participating in social matters might be crowdfunding; sharing an investment and the revenue of online marketing activities.
And hey, why not? It's not that unasual to do funding for a good cause; politicians do it, charity fundraisers do it, and now creative entrepreneurs do it.
The best known name in crowdfunding is Sellaband. The social website for investing in upcoming musical talent. More recent there was the student website GreenNote, where any private person can provide a loan to talented students.
The next thing I'm asking you to take part in my mortgage in return of…
- Maria Rives Puig: I visited this site for the first time today and am amazed. Very…
- Anna Gershin: It basically comes down to being true to merits, isn't it? Sounds so…
- EJ: I did William, sharply noticed
- William: You probably refer to the ingenious 'Why' marketing question of Simon Sinek? Fantastic…
- EJ: Thanks Eran! Kampyle is amazing. If you need any help with your business…
