Why Carla Bruni Sarkozy?

Remember the awesome video of Bob Dylan where he uses the paper sheets to bring across his message? How many times is that legendary video concept copied...

A new charity campaign -Born HIV Free- chose to use the worn out but proven concept again. Sofar no problem. But what if Carla Bruni-Sarkozy is trying to get your attention?

Isn't it the performers backgound that gets the job done if it comes to campaigning?
John Lennon, Bob Dylan, Bono, Tracy Chapman and Eva Cassidy, all brilliant artists. They knew how to how to raise awareness around an issue. You know why?

Because nobody asks why they do it.


(Born HIV Free was started by Carla Bruni-Sarkozy and has mainstream support from Google, MSN, Orange and YouTube. One billion web impressions were donated to spread awareness to the cause and musicians such as U2's Bono and Amy Winehouse have lent their support.)