The Social Media Cheat Sheet

How do you weigh the potential of social media? Where do you find some good monitoring and analys tools for social media? And hoe do you measure social media investments and ROI?

There's unfortunately no plug and play solution. You will allways need an acknowleged and experienced consultant with at least an 8 years experience on strategy based on indepth knowledge of online communication. A holistic approach is key in this area.
That's a hard condition.

To do a quick checkup on social media some tools can be of some use however.