Edelman launches AR for Ben & Jerry’s

Edelman launches an augmented reality campaign for Ben & Jerry's.

The concept chosen is a game kind of way to explore the contents of a pint of ice cream.
The not surprising question of Brian Morrissey is:

'Can PR firms create too?'



My take is the woman is so incredibly annoying I wouldn't share her.

I truly admire Edelman, but if i had to answer Brian Morrissey's question I'd say:
Edelman, this is way below expectations and sure as hell not send- or shareworthy.