Drama: best source for trusted brands

Ever wondered why the one brand speaks right to your heart and others don't?

It has all to do with drama. Lives that don't turn out as good as some of us wished and where people have their own basic concerns to worry about. We trust those people don't we?
Any ambitious brand marketeer should take life as seriously as that average man does.

The point is he doesn't.
And there aren't many creatives around either that do, most of them born with a golden spoon and inspired by lifting the average to a new level. But do people trust the ads they make?

Trust starta with a genuine effort, with true and convincing attention to the issue that is adressed.
And, even better, with a real contribution to that very same issue.

Here's an example of an ad from an area where drama is part of daily life.



I trust this insurer. What about you?