Best SEO book and tools

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Looking for a good Search Engine Optimization or SEO book and some tools? Don't look any further.

SEO Book, van Aaron Wall, kan ik absoluut aanraden.



At SEO Book you can download the free SEOBook Toolbar, an absolute must have.
Beneath is a presentation what the SEOBook Toolbar can do.

SEOBook SEO Toolbar from Joost de Valk on Vimeo.

5 Tools for SEO I Can’t Live Without


What better list to create than a list that is so ever-changing among search marketers and SEOs, as the tools we use. It’s an essential list of SEO tools that help get your job done more efficiently and quicker; tools that help you look, feel, and diagnose like a SEO pro.

1) Web Developer Toolbar (Firefox Plug-in)

Developed by Chris Pederick. It brings out the SEO geek in all of us, allowing you quickly dissect a page for all the core elements of SEO. You can check all the ALT-Tags on images, check page semantics, and validate the page’s HTML and CSS. All in a couple of clicks. And, if you’re not using Google Toolbar (for whatever reason), you can generate a 'cached' text-only view by dropping out key page elements in a few seconds.


2) TechSmith’s SnagIt (Screen/Image Capture Tool)

This is another genius of a tool I use everyday. And, sure, there are other tools out there (and free) like Jing or FastStone, but, as the saying goes, ya’ get what you pay for. And, even though the license is a bit steep at $50, it’s worth every penny.

SnagIt has multiple options for screen capture (region, full page, and scrolling page) with an option to keep web page links still embedded. It has Photoshop-esque image enhancement tools, and the ability to record mouse movements on screen. It’s basically a downgraded version of Camtasia. The learning curve is a little deep, but once you familiarize yourself with it, screencaps, infographics, and client explanation slides become a snap.


3) Aaron Wall’s SEO 4 Firefox and Rank Checker (Firefox Plug-ins)

They should be considered one powerhouse tool. Aaron’s tools make checks on prospective clients’ sites and their competitors’ sites simple. Whether on a SERP or on-page, you can tons of great link and domain information at your fingertips with SEO 4 Firefox. Not to mention the extra goodies: highlighted no-follows (in a color of your choice) and SEO X-Ray.

Rank Checker is fail-safe back up to check your SERP positions, and is just as lean and mean as its pay-to-play counterparts are. While many of us do make a concerted effort to get our clients away from the “SERP keyword position is everything” mentality, sometimes it can’t be avoided. Rank Checker allows you to export results in .csv and decorate them any way you like on-demand.


4) Link Diagnosis (Site w/ Firefox Plug-In)


As much as we’d all like to be SEOmoz Pro Members for in-depth Linkscape results, we can’t all be. It’s not the most accurate tool, I wouldn’t take any backlink tallies as gospel, but it does give a great high-level overview for prospective clients when you need to educate them at some of the core elements you’ll be evaluating and looking to improve. You can use SnagIt (see above) to highlight important aspects.


5) W.A.S.P: Web Analytics Solution Profiler (Firefox Plug-In)

WASP, created byStéphane Hamel, is a great plug-in to quickly determine if prospective client sites are using analytics, and if so, what type. WASP is a very handy tool that saves a few minutes of having to search source code.

There is also a paid version, which allows you access to more advanced functionality. WASP claims to cover and identify over 125 tools, including Google Analytics, Omniture SiteCatalyst, Coremetrics, WebTrends, and various others.

6) Raven

Raven Internet Marketing Toolset Features

1) Website Setup Wizard

Use the Website Setup Wizard to quickly add a new website and then auto-populate tools like the Keyword Manager, Competitor Manager, Link Manager, and SERP Tracker.

2)Competitor and Keyword Research

Use the Domain Research option to find competitors and keywords in organic and paid search. Click on the shortcut links to add keywords to the Keyword Manager, domains to the Competitor Manager, and keywords and domains to the SERP Tracker.

3) Competitor Manager

Use the Competitor Manager to store unique lists of competitors for each campaign. Use shortcut links to add competitors to the SERP Tracker or to research competitors with the Research Assistant.

4) Keyword Manager

Take control of your website's keywords with the Keyword Manager. Add as many keywords as you want, then use tags to organize and manage lists.

5) Quality Analyzer

Conduct high-level, real-time website analysis. Use the Quality Analyzer to quickly score the quality of a website. Use the score and analyzer data for sales or to determine if you want to pursue building a link to the website.

6) Design Analyzer

Analyze the design of any webpage to determine how optimized it is for SEO. Use the results for sales efforts or to assist you in making changes to the HTML. Browse in the virtual Lynx text-based browser to make sure search engine bots can read your page content.

7) Link Manager for Link Building

Use the Link Manager to track your link building efforts. Record links efficiently using the Add Link form — available via the Raven Web Application and its companion Firefox Toolbar. Easily manage the link status, contacts and tasks related to each link.

8) Contact Manager

Create contact records in the Contact Manager and the Link Manager. When you add a new link and include contact details, Raven will automatically create a contact record that’s related to the link and the website.

9) Website Directory

Automatically keep a record of all websites used in your campaigns with the Website Directory. Use the directory to find leads for new clients by referencing your most successful link building campaigns.

10) Content Manager

Store and manage articles used in campaigns in one central location. Analyze the content for readability and keyword relevance, then publish the content to WordPress blogs using the Blog Manager.

11) Blog Manager

Add and manage unlimited WordPress blogs in the Blog Manager. Manage blogs directly from Raven, including the creation and editing of entries and categories. Add images and control the publication date, just like you would directly from the WordPress admin.

12) Persona Manager

Create and manage unlimited social networking accounts in the Persona Manager. Use the Persona Manager to store and share social network profiles with multiple team members. Login automatically or get a password reminder for popular social networks.

13) Social Media Monitor

Create unlimited social mention searches. Track mentions on all sources or choose from blogs, microblogs, bookmarks, comments, events, images, news, video, audio or Q&A websites. Get notified automatically when new mentions are discovered.

14) SERP Tracker for Keyword Ranking

Automatically track search result rankings for keywords related to your website campaign. Add competitors and view side-by-side ranking results. Organize keywords using tags and display AdWords statistics for each keyword.

15) Event Manager

Use the Event Manager to record any type of event related to a website campaign. View events on report graphs located on tool pages like Google Analytics "Daily Visits" and SERP Tracker trending reports. Include events in branded PDF reports using the Reporting engine.

16) Website Analytics

Instantly access Google Analytics data from within Raven. Use the optimized data views in Raven to view graphs and investigate referral data from inbound links and search engines. View and report on site engagement, including page views, pages/visit, bounce rate, and avg. time on site.

17) Campaign Reporting for Agencies

Save hours — in some cases days — using Raven's powerful reporting engine. Instantly create data rich, white labeled PDF reports for your clients and managers.

18) Agency & In-House Marketing

Manage user accounts and create custom user roles. Apply user roles to manage user access to different profiles and websites. Created unlimited read-only users for client access. Filter results throughout the toolset to display data related to specific users.

19) Firefox Toolbar

Install the Firefox Toolbar to access commonly used tools away from Raven Web application. Quickly add links, login to social networks, analyze websites, and quickly switch to different websites and profiles.

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