3D campaign BMW proves joy

It’s hardly any use mentioning all 3D projection campaigns currently out there, but I do think this one is worth having an extra look at.

BMW stands for joy, it says. I believe BMW couldn't have thought of a more convincing and straightforward statement to counter the 'green development' without being a real bully and being true to itself. And just look at the projection and the way people are captured and the look on their faces. Exactely, pure joy...



The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping installation to sync two projections together, and the effect is simply beautiful, innovative and hugely engaging from any angle.

What I really love is the animated sync between buildings to really accentuate the message and impact of the creative itself. This truly is joy. The 3D elements are strong when used, but sparingly placed throughout the experience.

Just not quite as amazing as the Samsung 3D Projection, however...