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The remarkable 2010 World Cup ads
Now that the World Cup kicked off the moment is there to have a look at how the various brands have used this huge event to get some attention. Given that the world of online video has a tendency to reflect our global society’s collective consciousness, it is no surprise that there has already been plenty pre-game excitement across the web.
In this so called 'post advertising era' everybody seems to know that the ole fashioned video ad is outdated. But is it? Enjoy!
VueRoyale has been collecting the most visible online video ads related to the World Cup 2010.
Some are quite well known, while others are fairly unknown.
8. Sony. Retirement Home (41.000 views)
Sony announced on 8 April that it is offering 25 World Cup games in 3D. In the UK people are asked to trade in their old TV sets in order to experience the World Cup in full force.
Agency HS&P and Live & Breathe made this ‘Retirement…
Trust. Simon Sinek explains why
When planning to convert your marketing into a trust based program, start with a question.
Simon Sinek explains why...
A most see for any marketeer out there.
Social media in Spain: the numbers
Although freshly established in Spain I was really keen on retrieving some relevant numbers on the use and acceptance of social media in Spain.
Not every slide is as compelling as the other one, but to my surprise Tuenti beats both Google, Facebook, and even Twitter by means of usage and traffic.
In the next week to come I'll do my first serious study on the Spanish online communication market.
Why Carla Bruni Sarkozy?
Remember the awesome video of Bob Dylan where he uses the paper sheets to bring across his message? How many times is that legendary video concept copied...
A new charity campaign -Born HIV Free- chose to use the worn out but proven concept again. Sofar no problem. But what if Carla Bruni-Sarkozy is trying to get your attention?
Isn't it the performers backgound that gets the job done if it comes to campaigning?
John Lennon, Bob Dylan, Bono, Tracy Chapman and Eva…
Daniel Goleman on being good
Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. Working as a science journalist, Goleman reported on the brain and behavioral sciences for The New York Times for many years.
Goleman's views on marketing may not be as clear as many of us should want. He does not refer to marketing in terms of economics, but in terms of sentiments and psychology.
Goleman’s latest book is Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. The book argues that new information technologies will create “radical transparency,” allowing us to know the environmental, health,…
Brands are equal to people
Trusted brands are basically nothing more than manufacturers of goods and services with one extra feature: you dare to suggest them to your loved ones or the ones you respect (not necessarily the same people).
In fact, a trusted brand looks and behaves very similar to the people you love or respect...
Let's have a look at how people behave and why you trust them (or not)...
1. Being on time
Just like your friends, you hate it when they're late don't you? You feel disregarded and even disrespected. It's the same feeling you experience when you take the effort to approach a customer service, a human resources manager or a sales person. And if they don't respond to your enquiry or wish you feel neglected. What…
Complete list of Google Analytics tools
Everyone involved in SEO and online marketing benchmarking needs some help in analysing conversion.
Google Analytics is a powerful tool to measure the behaviour of your websites visitors. Not everybody is aware however that there is a huge amount of add-ons, plugins and other tools that combine Google Analytics data with email or search data. In this chart a list with more than 40 add ons to empower your use of Google Analytics.
Some are specially directed to social media optimation.
* Benchmark
* Campaign
* Content Management Systeem
* Dashboard
*…
Internet is not communicating
Some people reckon the internet is a good representation of the real world. Nope. It's not.
The last advertising agency on earth
I know it's become commmonly accepted to be very cynical about advertising and bashing those arrogant agencies is a favourite pastime of many onliners around.
It's clearly not cool to approve of 30 second commercials, but it's not the 30 seconds that's the problem. In fact, my belief is that there's is a bright future for communication and creativity. Over three years ago I did just the same: I bashed the advertising industry and culture, which caused quite a stir. Not much later I accepted an offer to work as a strategist at one of the largest an most awarded advertising agencies in The Netherlands.
I now know it's…
How to develop a search strategy
Still, many brands and companies work on search engine optimation without actually knowing anything other than to develop a key word and adword strategy.
It's good to know and understand the full bias of search strategy. And who's better to explain than Google itself. Takes you a small hour but trust me; it's worth your time.
- Maria Rives Puig: I visited this site for the first time today and am amazed. Very…
- Anna Gershin: It basically comes down to being true to merits, isn't it? Sounds so…
- EJ: I did William, sharply noticed
- William: You probably refer to the ingenious 'Why' marketing question of Simon Sinek? Fantastic…
- EJ: Thanks Eran! Kampyle is amazing. If you need any help with your business…
